Here is Linda’s speech at the last ACR Conference in Baltimore (starts at 7:00). Linda underlines some issues Consumer Research is facing today (especially due to publish or perish mentality). Very interesting. Enjoy! Linda L. Price (BA, MBA University of Wyoming, Ph.D. University of Texas at Austin) is the Underwood Family Professor of Marketing in […]Read more "ACR Presidential Address, by Linda L. Price"
Brands’ old recipe: selling otherness, fun, and magic Here is a selection of this week’s top 10 branded videos:Read more "Brands’ old recipe: selling otherness, fun, and magic"
By David Sax – October 06, 2014 Published in Bloomberg Business Week Photograph by Ray Lego/Getty Images If you are going to spend your entire life in the pork industry, you could scarcely hope for a better name than Joe Leathers. Leathers, who proudly inserts the nickname “Bacon Belly” between his first and last […]Read more "The Bacon Boom Was Not an Accident"
Kobo has released a practical guide to data analysis. It lays out some key methodologies and explains which conclusions to draw from them. By paying attention to how far readers get through the ebooks they buy, publishers should be able to find the new best seller. Publishing in the era of Big DataRead more "The Future of Publishing"
By Lara O’Reilly for MarketingWeek Nike-owned trainers brand Converse has created a browser extension that uses adblock technology for consumers’ to replace other brands’ digital ads – which it says form the “boring parts of the internet” – with its own branded content. The new online platform – dubbed The Ticket – will […]Read more "Converse uses adblock tech to ‘replace boring parts of the internet’ with its own branded content | News | Marketing Week"
(I invite you to read the comments on the original page) By Philip Pilkington Link to the original post: http://fixingtheeconomists.wordpress.com/2014/08/21/econometricians-financial-markets-and-uncertainty-an-anthropological-view/ I recently read a paper by the anthropologist David Graeber entitled ‘The Sword, The Sponge, and the Paradox of Performativity: Some Observations on Fate, Luck, Financial Chicanery, and the Limits of Human Knowledge‘. […]Read more "Econometricians, Financial Markets and Uncertainty: An Anthropological View"
Here is a very nice depiction of masculinity and femininity that Melanie Wallendorf has read at the CCT Conference this year. « He is playing masculine. She is playing feminine. He is playing masculine because she is playing feminine. She is playing feminine because he is playing masculine. He is playing the kind of […]Read more "Masculine and Feminine"