The Bacon Boom Was Not an Accident


The Bacon Boom Was Not an AccidentPhotograph by Ray Lego/Getty Images

If you are going to spend your entire life in the pork industry, you could scarcely hope for a better name than Joe Leathers. Leathers, who proudly inserts the nickname “Bacon Belly” between his first and last names, is now a retiree in Kansas City, Mo. But he has been a pig man since the beginning. “My whole career has revolved around the pork industry,” says Leathers, who was born in Austin, a southern Minnesota town where the pork-producing corporation Hormel (HRL) has been based since 1891. It’s where Spam was born. “If you didn’t work for Hormel, you didn’t work,” he says.

Leathers began at age 21, back in 1970, wielding a knife on the killing floor of Hormel’s giant slaughterhouse for three and a half years, dispatching and dismembering hogs into the bellies, chops, and loins Americans ate. Over his three and a half decades in the business, he sold pork, bought pork, marketed pork, and managed the people and the pigs at the core of the pork business. In all that time, nothing prepared Joe “Bacon Belly” Leathers for Bacon Mania.

In the past decade, bacon has grown into an industry generating more than $4 billion in annual sales. It has moved from a breakfast meat to a food trend touching an incredible array of consumer goods, both edible and not, from bacon-heavy fast-food burgers and bacon-infused desserts at fine dining restaurants to bottles of bacon-distilled vodka and even a sexual lubricant formulated to smell (and taste) like bacon. More than cupcakes, ramen, or kale, bacon has become the defining food trend of a society obsessed with food trends.


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The Future of Publishing

Kobo has released a practical guide to data analysis. It lays out some key methodologies and explains which conclusions to draw from them. By paying attention to how far readers get through the ebooks they buy, publishers should be able to find the new best seller.

Publishing in the era of Big Data

Converse uses adblock tech to ‘replace boring parts of the internet’ with its own branded content | News | Marketing Week


By Lara O’Reilly for MarketingWeek


Nike-owned trainers brand Converse has created a browser extension that uses adblock technology for consumers’ to replace other brands’ digital ads – which it says form the “boring parts of the internet” – with its own branded content.

The new online platform – dubbed The Ticket – will showcase invitations to 70 live shows across Europe and content such as films, games, GIFs and images for Google Chrome and Mozilla Firefox users. The Ticket forms part of its Autumn “Sneakers Would” campaign, to promote the launch of the new Converse All Star sneaker collection. The campaign was created in collaboration with Anomaly Amsterdam and SuperHeroes Amsterdam and will appear throughout the months of September and October across Europe.
Rodney Rambo, Converse All Star vice president of marketing, says: “We’re excited to bring the Converse Sneakers Would experience to Europe. The Chuck Taylor has been a symbol of youthful spontaneity for almost 100 years, and we love that it continues to inspire people to follow their hearts and live in the moment.”

AdBlock software has become increasingly popular in recent years. The AdBlock Plus service alone has been downloaded more than 300 million times worldwide.


Original article here:

Converse uses adblock tech to ‘replace boring parts of the internet’ with its own branded content | News | Marketing Week.

Econometricians, Financial Markets and Uncertainty: An Anthropological View

(I invite you to read the comments on the original page)


By Philip Pilkington

Link to the original post:


I recently read a paper by the anthropologist David Graeber entitled ‘The Sword, The Sponge, and the Paradox of Performativity: Some Observations on Fate, Luck, Financial Chicanery, and the Limits of Human Knowledge‘. Graeber sent it to me because we are hoping to write an article on the emergence of probability theory and its application in the financial markets.

The working title of our paper is ‘The Betrayal of Freedom and the Rise of the Future Machines’. The basic idea is to show that the predictive powers of social sciences — including economics and finance — were shown to be fairly vacuous in the 1960s from a variety of different directions. The response by the horrified professions was to bury the evidence and double down on probabilistic prediction. This coincided with the rise of finance and the whole thing produced the weird world of meaningless numbers and extreme instability that we face today. Lire la suite

Masculine and Feminine


Here is a very nice depiction of masculinity and femininity that Melanie Wallendorf has read at the CCT Conference this year.


« He is playing masculine. She is playing feminine.

He is playing masculine because she is playing feminine.
She is playing feminine because he is playing masculine.

He is playing the kind of man that she thinks the kind of woman she is playing ought to admire. She is playing the kind of woman that he thinks the kind of man he is playing ought to desire.

If he were not playing masculine, he might well be more feminine than she is — except when she is playing very feminine. If she were not playing feminine, she might well be more masculine than he is – except when he is playing very masculine.

So he plays harder. And she plays… softer.
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Starbucks to pay tuition of workers enrolling online at Arizona State

By Shan Li,

Published in the Los Angeles Times, June 16th


Starbucks Corp. is serving up a venti-size portion of tuition assistance to its workers.

The Seattle coffee purveyor said Monday that it would give about $6,500 a year in tuition reimbursement to employees who enroll in Arizona State University’s online bachelor’s degree programs for their first two years. That would cover roughly half of tuition costs.

Starbucks will offer full reimbursement to workers in their junior and senior years, the company said in a statement.

The assistance is open to employees who work at least 20 hours a week at any company-operated store, regardless of how long they’ve been with the company. Employees are not required to remain with the company after graduation.

The offer is yet another effort by Starbucks to retain its workforce and engender long-lasting loyalty among its employees, experts said.

« Labor is the single biggest cost for Starbucks, period, » said Sharon Zackfia, an analyst at William Blair & Co. « It’s competitive at any level to get good talent. And their belief is this is another benefit they could provide to ensure consistency and continuity in the level of service. »

Though many companies offer forms of tuition assistance, they often come with strings attached, such as requiring students to remain on the job for a number of years after getting their degrees. And years of economic turmoil have forced many corporations to cut back on these programs.


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Annuaire de la Recherche / Research Yearbook 2014


Vous trouverez ici tous les travaux du laboratoire de recherche en sciences de gestion d’Aix Marseille.





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