Mathieu Alemany Oliver, PhD, is an academic scholar and practitioner in the areas of consumer culture, consumer behavior, and branding. He is currently an Assistant Professor of Marketing at Toulouse Business School where he is teaching Marketing Research and Consumer Culture Theory on the campuses of Toulouse, France, Barcelona, Spain, and Casablanca, Morocco.

Prior to joining the faculty at Toulouse Business School, Dr. Alemany Oliver was the academic co-Director of the MSc in Management – international business track at Aix-Marseille Graduate School of Management (IAE Aix), Aix-Marseille Université, and a member of the Centre d’Etudes et de Recherche en Gestion d’Aix-Marseille Université (CERGAM). He has also taught marketing at Kedge Business School (Marseille campus) and IESEG School of Management (Paris – La Défense campus). In 2013, he was a visiting scholar at the Marshall School of Business, University of Southern California, in Los Angeles. He earned his Master in Management degree from Euromed Marseille (renamed Kedge Business School), and both his Master of Research in Management and his PhD degrees from Aix-Marseille Université. He is a member of the American Mu Kappa Tau Honor Society.

Dr. Alemany Oliver’s research interests focus on consumption-mediated interpretations and constructions of reality. He is more particularly an expert on consumer childlikeness and business-related conspiracy theories. His work has been published in management and psychology journals and is regularly presented at international conferences organized by the American Marketing Association, Association for Consumer Research, the CCT Consortium, etc. Other research interests deal with consumer identity projects; hyperreality, technology and media; marketplace culture; brand/product symbolism and rituals; brand management; and Big Data. He is currently an Editorial Board member of the Journal of Management, Spirituality & Religion.