Mathieu Alemany Oliver, PhD, is an academic scholar and practitioner in the areas of consumer culture, consumer behavior, and branding. He is currently an Assistant Professor of Marketing at Toulouse Business School where he is teaching Marketing Research, Principles of Marketing, and Consumer Culture Theory on the campuses of Toulouse, France, Barcelona, Spain, and Casablanca, Morocco.
Prior to joining the faculty at Toulouse Business School, Dr. Alemany Oliver was the academic co-Director of the MSc in Management – international business track at Aix-Marseille Graduate School of Management (IAE Aix), Aix-Marseille Université, and a member of the Centre d’Etudes et de Recherche en Gestion d’Aix-Marseille Université (CERGAM). He has also taught marketing at Kedge Business School (Marseille), IESEG School of Management (Paris – La Défense), and South Champagne Business School (Troyes). In 2013, he was a visiting scholar at the Marshall School of Business, University of Southern California, in Los Angeles. He earned his Master in Management degree from Kedge Business School, and both his Master of Research in Management and his PhD degrees from Aix-Marseille Université. He is a member of Mu Kappa Tau National Marketing Honor Society.
Dr. Alemany Oliver’s research interests focus on consumption-mediated interpretations and constructions of reality. He is more particularly an expert on consumer childlikeness. His work has been published in management and psychology journals and is regularly presented at international conferences organized by the American Marketing Association, Association for Consumer Research, the CCT Consortium, etc. Other research interests deal with consumer identity projects; hyperreality, technology and media; marketplace culture; brand/product symbolism and rituals; brand management; and Big Data. He served as Guest Editor for a special issue of the Journal of Management, Spirituality & Religion on the marketing and consumption of spirituality and religion. He is currently working with co-authors on minimalism and conspiracism in the field of consumption. He is also preparing a book chapter on Ethical Research in Marketing.