Mathieu Alemany Oliver, PhD, is currently an Associate Professor of Marketing at TBS Education where he is teaching mostly Qualitative Research and Consumer Culture Theory on the campuses of Toulouse and Paris, France, Barcelona, Spain, and Casablanca, Morocco.

Prior to joining the faculty at TBS Education, Dr. Alemany Oliver was the academic co-Director of the MSc in international business at Aix-Marseille Graduate School of Management (IAE Aix), Aix-Marseille Université, and a member of the Centre d’Etudes et de Recherche en Gestion d’Aix-Marseille Université (CERGAM). He has also taught marketing at Kedge Business School (Marseille campus) and IESEG School of Management (Paris – La Défense campus). In 2013, he was a visiting scholar at the Marshall School of Business, University of Southern California, in Los Angeles. He earned his Master in Management degree from Euromed Marseille (renamed Kedge Business School), and both his Master of Research in Management and his PhD degrees from Aix-Marseille Université. He is a member of the American Mu Kappa Tau Honor Society.

Dr. Alemany Oliver’s research interests focus on consumption-mediated interpretations and constructions of reality. He is more particularly an expert on consumer childlikeness and business-related conspiracy theories (BrCTs). His work has been published in books as well as management, business ethics, and psychology journals, and is regularly presented at international conferences. Other research interests deal with consumer identity projects and other CCT topics; hyperreality, technology and media; and brand/product symbolism and rituals. Apart from publications and conferences, Mathieu Alemany Oliver is also active within the scientific community. He is an Editorial Board member of the Journal of Management, Spirituality & Religion, and an ad-hoc reviewer for several journals in business ethics, marketing, and sociology.

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