Rethinking Consumption and Marketing

What is the relation between religion, science, and consumption? Taking an existential perspective, this seminar underlines how people spend their time constructing a meaningful life. From the Ancient Greece to the Age of Enlightenment and today’s digitalization of our lives, this seminar critically investigates the role of, and relationships between existentialism, socio-cultural forces, and capitalism in the making of today’s consumer society. It finally tries, with the help of participants, to think a new and more humanistic marketing that improves consumers’ and Earth’s well-being.